Coke joins the tide of price increase Pepsi will raise the price by 10% this month

Continuing from the price increase in 2010, the baton was handed to the beverage industry. On January 12, 2011, media from various provinces and cities including Beijing and Shanghai reported that due to rising raw material prices in the upstream, carbonated beverages are brewing a wave of price increases, and the price of some local cities has been adjusted. Currently, the prices of Coke brands in the Chengdu market have not yet been adjusted, but some supermarkets have already received notifications from Pepsi-Cola. The prices of bottled Pepsi-Cola will increase by about 10%, and the price increase time will be within this month. Coca-Cola's price adjustment notice has not yet been received.

The price has not yet been adjusted. The supermarket is still being promoted. On January 12, 2011, media from various provinces and cities reported that Coca-Cola and Pepsi have adjusted their prices. The prices of Pepsi Cola and Coca Cola in the 600-ml package have been adjusted to 3.3 yuan per bottle. However, the reporter found that the current price of Coke in Chengdu has not been adjusted, and some businesses are still promoting sales.

Renrenle supermarket Yuefu Street shop, 2L loaded Coca-Cola +2L Sprite promotional equipment is priced at 9.9 yuan, while the original unit price was 12.5 yuan, promotional prices fell by 2.6 yuan. Sales staff said that as the holiday season approached, the large-packaged beverage products were very popular with customers. “On holidays and at home, there are many people eating, so they all buy large packages.”

At the same time, he also said that the current prices of Coca-Cola and Pepsi have not been adjusted, but he said he would not know if he would raise prices in the future.

Red Star Road 2 reciprocal supermarkets, cola and other carbonated drinks prices have not been adjusted. 600ml Coca-Cola and Pepsi are priced at 2.8 yuan, and 2.5 liters of Pepsi is 6.9 yuan/bottle. "This price has been a long time, has not been adjusted, and has not received the company's price adjustment notice.

The store was notified that Pepsi Cola or price adjustment this month Although the price of carbonated drinks on the market has not yet been officially adjusted, some supermarkets in Chengdu have received notifications of price adjustments from PepsiCo. "We have received notification of Pepsi's price adjustment and related notifications from Coca-Cola have not yet been received." A relevant person in charge of a supermarket chain in Chengdu stated that the purchase price of Pepsi Cola will be adjusted. "The purchase price of 600 ml will be from 2.5 yuan." The bottle is adjusted to 2.8 yuan/bottle.” Affected by the increase in purchase cost, Pepsi's retail price will be adjusted. “How will the retail price be adjusted? There is no final settlement yet, but it is expected that the increase will be around 10%. "The above-mentioned person in charge said that it plans to complete the price adjustment within this month.

There are also insiders pointed out that the possibility of a sharp adjustment in the price of beverages before the Spring Festival is relatively small, businesses may use the "bright up" method to control the price. However, after the Spring Festival, the cost pressure on enterprises will be highlighted, not only carbonated drinks, but the entire beverage industry or welcome the collective price surge.