Household water purifier Bai Jia: Focus on the professional water purification brand of the family. When it comes to Bai Jia, many people can't help but think of “professional water purifiers. In the household water purification industry, it seems that no brand has deeply branded the word “special†in the brand image, which is branded in the hearts of consumers. Bai Jia is Such a very distinctive water purifier brand. Today, the author (Zhou Quan) specially talked with Bai Jia, the general manager of Bai Jia's marketing department.
Focus on creating professional water purifiers
Attentive consumers will find that in recent years, with the development of the household water purification industry, competition has intensified, and the industry has raised the banner of “imported brands†to attract consumers. Many domestic brands are covered with foreign vests. In the water purifier, cabinets, furniture and other industries have been commonplace, people should still remember the "Da Vinci" incident in the furniture industry. Bai Jia is different. During the London Olympics, we used the relationship between sports and drinking water to conduct advertising on CCTV, and dozens of media in the United Nations formed close interaction with consumers, which was well received by consumers. Mentioning this, Mr. Chen said that because one of the cores of our brand is “professionalâ€, only professional people will do professional things. Not only that, he himself is also a marketing professional from Jiangxi University of Technology, and can be said to be the real "college" business person in charge. At present, there are only a handful of such companies in the water purification industry. In addition to these, what makes Chen proud is that the Baijia water purifier and the Jiangxi University of Technology "joint marriage between schools and enterprises" not only provide professional guidance from experts of this authoritative institution, but also become the only research and practice base of the famous university. This has far-reaching impact on the further improvement of specialization and product development capability of the Baijia water purifier. At the same time, it is also of great significance for the development of the water purifier industry, which is uneven and not standardized. "We guarantee that every water purifier will go into the warehouse from the material to the finished product, and every process will be professionally tested and strictly controlled." Chen always told the author confidently. From his words, the author once again felt the "special" strength of Bai Jia.
Concentrate on professional services
“For the water purifier, the installation is also an extremely important and very professional link. Even the best water purifier, if it is not installed properly, is also a failure.†Mr. Chen said, “So, Bai Jia also serves as a brand. One of the core of development." To this end, in the installation process, Baijia water purifier will have a dedicated service director to track the whole service to ensure the quality of the installation service. For a well-known brand, if it is a matter of course to do your own product service, it can be valuable for other similar products. The Baijia Water Purifier "Caring for Price" service allows the industry to make consumers look at each other. “Which brand of water purifiers can be purchased whenever and wherever, Baijia can provide free home repair services in addition to material costs. We guarantee a satisfactory response to every customer who asks for help.†It is said that due to the uneven development of the industry, the "orphan water purifier" will inevitably exist. After many consumers have problems with their water purifiers, they can't find a way to repair them. As a professional brand, we have the ability and responsibility to relieve this trouble for consumers. In doing so, it also has great significance for the development of services throughout the industry. Since 2006, “Caring is pricelessâ€, Bai Jia has been persistent and has solved more than 1,000 problems for consumers, which has made the industry and consumers admire from the initial doubts of Zui. Professional sincere service also let everyone remember Bai Jia.
“Specializing†to do a good job in the regional market
The development of Dongguan water purifier industry is famous in the country, such as Baijia, Himalayan, etc. are domestic * water purifier brands. Baijia water purifier can be said to be a very distinctive brand, so what is the situation of its outward marching? "At present, we are focusing on the domestic market." Chen said firmly. He said that at present, we have established nearly 300 marketing outlets and more than 200 specialty stores nationwide, which fully demonstrates the style of Baijia's domestic water purifier professional* brand. In addition, the rural market has a lot of room for future. We hope to intensively cover all levels of the market, enrich our products, and enable rural consumers to enjoy the professional products and services of Baijia. "First focus on doing a good job" - from the words of General Chen, the author gradually understood the good intentions of Baijia water purifier. The word "special" once again appeared in the author's mind. This is not only responsible for the development of the company, but also responsible for the consumers.
As the interview progressed, the author's understanding of the professionalism and concentration of the Baijia water purifier is deeper and deeper. The author understands that Zui is close, and Chen has become a special expert of the expert team of HC Water Industry Network. I believe that Bai Jia water purifier will be better and better under the leadership of such a person in charge, and at the same time will go out of his own characteristics!
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