The second World Internet Conference, which just ended, has attracted the attention of many people, especially the frequent "grab the mirror" of various Internet amnesties. One of the lesser-known details is that the “Internet Light†Expo has been standing in front of the booth of the Micromedicine Group for 6 minutes, and the biggest highlight is the Wuzhen Group created by the Micromedical Group and the Tongxiang Municipal Government. Internet hospital.
In a previous article, the author explored the possibility of copying the Wuzhen Internet Hospital and also communicated with readers. The general question is whether Internet hospitals will replace physical hospitals? However, as far as the background of the Wuzhen Internet Hospital is concerned, Internet hospitals may become one of the feasible solutions for mobile medical landing. But there is still a long way to go, and it is necessary to go through the following stages.
The first is online consultation. There are many forms of mobile medical treatment , such as online consultation, doctor community, home delivery, etc., but from the patient's point of view, the most grounded is online consultation, but the user habit has not yet been developed, many online hospitals Has not won the favor of patients.
In fact, a number of well-known mobile medical companies have been involved in online consultations, such as the most popular doctor, Dr. Chun Yu, a good doctor who has a good user activity, and the founder of Wuzhen Internet Hospital.
Dr. Chun Yu and the doctor's online model are similar, and they provide a platform for online communication between patients and doctors through the mobile app. In terms of chronic disease management and physical diseases, there has been little success from user activity to doctor resources. However, the short board is also very obvious. For example, Dr. Chun Yu has successively opened an offline clinic, which is a compromise for the user's visiting habits. The doctor is still unable to do the work in the triage. In comparison, the model of the Micromedicine Group seems to be more forward-looking.
First, the Micro Medical Group (registered network) has accumulated a large amount of user resources. According to the official figures, the registered network has access to more than 1900 key hospitals, of which the top three hospitals cover more than 70%. Up to now, the average daily service volume of Micro Medical Group (registered network) has exceeded 70w, and the daily average registration amount exceeds 20w. It is true that registration is the first step in the treatment process, combined with the current status of offline queues, online registration has caught the pain points of users. Not long ago, Baidu announced its entry into the Internet registration market. The importance of registration for accumulating users is self-evident.
The second is the emphasis on doctor resources. Without a doctor, there is no way to talk online, which is why many mobile medical companies are vying for doctor resources. The Micro Medical Group has set its sights on the expert team. At present, nearly 5,000 teams of experts have joined the team, and the number of related diseases has exceeded 1,200. The advantage of this is that the expert team itself is very large. For example, a doctor in a top three hospital can lead dozens of Grade B and even grassroots doctors and indirectly complete the collaboration between doctors. On the other hand, online consultations are inevitably related to triage, and the level of online consultation is also here. The micro-medical self-service triage system connects more than 4,000 hospitals above the second level, which is really ahead of the competition.
The advantage of conducting online consultations on these two basis is that there are enough online doctors to reduce the waiting time of users. In addition, the micro-medicine group also launched a real-time response function of online doctors, with more than 30w online communication every day, and 20w telephone communication occurred in micro-medicine.
The essence of Internet hospitals is still to solve medical problems through the Internet. It is foreseeable that more and more players will force online consultation. After all, whether it is an Internet hospital or a current online hospital, online consultation is the most direct entry.
Second, how to get through the offline hospital. Although the doctors’ practice and grading treatments have been arguing, the presidents of public hospitals have never issued any support speech. Internet hospitals are different from network hospitals. The former involves triage and surgical treatment, while the latter only borrows the concept of the Internet.
Overall, some hospitals in Shanghai and Guangzhou are experimenting with Internet to achieve graded care and telemedicine . But for mobile medical, this road is not so good. Many mobile medical companies are trying to get through offline hospitals, but due to policy restrictions, the process is very slow. Remember to chat with the CEO of a mobile medical company, the other party bluntly wants to wash the brains of the local health bureau chief. Some people may ask, is the main body of Wuzhen Internet Hospital not the Tongxiang Third Hospital?
In this regard, it should be noted that although the micro-medicine group has established contact with many hospitals in registration, it has been recognized by some hospitals in the classification and treatment. The main reason for the listing of Wuzhen Internet Hospital is that a Tongxiang municipal government has given a lot of privileges. For example, the Wuzhen Internet Hospital allows doctors to register in a multi-point practice or free practice, and register with the Tongxiang Municipal Health Planning Commission. In addition, the implementation of online prescription, online medical insurance payment and other functions is also related to the policy green light. Another point is that in July this year, Micromedicine Group and Tongxiang Sanyuan signed a contract to build an Internet hospital. The latter got out of public hospitals and obtained independent pricing power. Similarly, this move is inseparable from the government's support. On the other hand, the micro-medicine group that successively raises funds may not be bad, but it is not expected for more mobile medical entrepreneurs.
A positive signal is that Wuzhen Internet Hospital is applying for medical service qualifications. If it succeeds, it is undoubtedly a shot in the arm of mobile medical. In the short term, mobile medical care is not likely to be independent of traditional hospitals. The mismatch of deans will become a bottleneck for the development of Internet hospitals.
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