Yesterday, Baidu officially released the unaudited financial report for the second quarter of fiscal year 2016 as of June 30. According to the financial report, according to the US General Accounting Standards (GAAP), Baidu's total revenue in the second quarter was 18.246 billion yuan, about 2.748 billion US dollars (Baidu's first quarter revenue of 2.454 billion US dollars) increased by 10.2% year-on-year; Baidu's net profit was 24.14. 100 million yuan (about 363.2 million US dollars), down 34.1%. Baidu lowered its second-quarter estimated revenue in June, and lowered its second-quarter revenue forecast from 201.10-20.80 billion yuan ($31.231.9 billion) to 181.82 billion yuan ($2.81-282 billion). Revenue was cut by about 2 billion yuan ($300 million), close to 10%, and the final financial report showed compliance with current revenue expectations.
In the earnings conference call of Baidu Chairman and CEO Li Yanhong and CFO Li Wei, Li Wei said that the industry that contributed the most was basically the same as the previous quarters, and there were not many changes, such as local services. , retail, medical health and financial services. However, Li Yanhong also said that the advertisers in the medical and health industry are mainly small and medium-sized enterprises. The previous situation (referring to the reorganization of search and auction advertisements) caused the decline in the proportion of advertising revenue, but did not disclose the specific revenue. Proportion, previously had industry analysts, Baidu lowered the second quarter revenue gap, that is, about 2 billion yuan should be mostly from the original medical advertising revenue.
In addition, Baidu based on the current situation to forecast the performance of the third quarter of 2016: in the third quarter of 2016, Baidu's total revenue will be between 18.040 billion yuan (about 2.714 billion US dollars) to 18.580 billion yuan, compared to There have been no obvious changes in the second quarter, and to a certain extent, it suggests that the advertising revenue of Baidu's medical industry will not continue to rise, or maintain the current level or even decline.
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