The situation in which the high-end medical device market is dominated by multinational companies is gradually being broken, and the import substitution tide is bringing new opportunities for the development of the domestic medical device industry . At the 76th China International Medical Devices (Autumn) Expo held recently, Shenzhen Mindray Biomedical Electronics Co., Ltd. (hereinafter referred to as " Minui Medical "), a leading local medical device company, has released high-end products in various fields. Cheng Rui, president of Mindray Medical, said in an interview that the domestic high-end medical device market is still mostly imported, which is a very good opportunity for domestic enterprises. Since last year, Mindray has gradually developed its high-end market and accelerated competition with multinational companies in first-tier cities. However, the domestic substitution process ultimately depends on the product to speak. It requires enterprises to increase their technological R&D and innovation capabilities, and establish their own advantages in marketing and after-sales services.
Multinational companies monopolize the high-end market situation or be broken
At the 76th China International Medical Devices (Autumn) Expo, Mindray's products include the CAL8000 Taihang blood cell line in in vitro diagnostics, Resona6 color ultrasound in ultrasound imaging, and the HD3 Full HD 3CMOS laparoscopic system in the surgical field.
Mindray Medical previously focused on low-end products in the domestic market, with market share concentrated in secondary hospitals in second- and third-tier cities. Since last year, Mindray has gradually turned to the high-end market and exerted its strength in the top three hospital market. Cheng Minghe pointed out that compared with Sichuan and Henan, Mindray has a low market share in cities such as Shanghai, Beijing and Shenzhen. These cities are still the world of multinational corporations. But this situation is changing rapidly.
Yan Hong, senior vice president of Shanghai Lianying Medical Technology Co., Ltd. pointed out that the development of advanced medical equipment industry in China is not good. The main reason is the lack of awareness of independent innovation. Most enterprises only satisfy a share in the low-end market; It is a small overall weakness, does not form an intensive development model, lacks leading enterprises; Third, there are products without brands, product quality, performance, design, technology, services and other aspects of backwardness.
Into the high-end market, innovation is a necessary weapon for domestic medical device companies to confront the multinational companies. It is reported that since its inception, Mindray Medical has invested about 10% of its annual sales revenue into research and development, launching more than 10 new products every year, and using at least 10 patented technologies for each new product. The data shows that in 2015, Mindray Medical R&D invested 988 million yuan, far exceeding domestic counterparts.
The data show that China's medical devices are growing rapidly, and the market size in 2015 has reached 308 billion yuan. However, the market size of the domestic medical device industry is only about 20% of the size of the pharmaceutical market. Compared with the scale of the medical device industry and the pharmaceutical market in developed countries, the medical device industry still has huge room for development.
Mindway President Cheng Minghe, for example, said that in the United States, there are basically 900 monitors for 1,000 beds, and China's current 1,000-bed monitors are equipped with only 300 units. With the shortage of nurses around the world and the consideration of improving the safety of medical diagnosis, instrument substitution is the trend of the times, and it also brings huge market space for the industry.
On the other hand, the domestic medical device industry started late, and the status quo mainly concentrated in the low-end market has not changed. According to the statistics of the National Health and Family Planning Commission, the absolute number of domestic medical equipment is over 80%, but it is concentrated in the In the low-end and mid-range areas, vicious competition is serious. Imported medical equipment accounts for less than 20% of the total, earning 90% of the market profit.
Industry analysis, the country's high-end medical diagnostic equipment, foreign capital accounted for the vast majority. Although there are currently rising stars in Shanghai, such as Shanghai Lian Ying and Shenzhen Mindray, they are catching up. In terms of market share, there is still a big gap compared with foreign companies such as GM, Philips and Siemens. In terms of high-quality consumables, such as stents, the competitiveness of foreign-funded enterprises including foreign capital is still very obvious. Domestic medical device enterprises are mainly concentrated in the field of low-quality consumables with low profit.
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