Penguin's report shows that the Internet has become the primary source of information for users seeking medical advice. However, pseudo-science, fragmentation, soft marketing and other issues hinder users from obtaining authoritative and useful medical information. Doctors with valuable medical knowledge are also unable to play a role in communication because of the lack of a professional medical information platform.
On August 2, the Arterial Network received news that Tencent and the international authoritative medical health information platform WebMD jointly held a press conference in Beijing, announcing that the two sides reached China's exclusive strategic cooperation. It is reported that through the exclusive medical information and health science content authorized by WebMD, Tencent's first medical information product, "Penguin Medicine", will provide Chinese users with professional, easy-to-understand, easy-to-use and reliable medical science content.
(Tencent and WebMD strategic cooperation signing ceremony)
Tencent also announced the joint development of WebMD, famous doctors, authoritative industry associations, foundations and other institutions to build a smart medical information platform, and launch the "Medical Enterprise Stars" program, which will be through various forms of communication, training, and competitions at home and abroad. Select 100 multi-disciplinary science star doctors to encourage the creation of excellent medical science content.
Zhang Meng, vice president of Tencent Medical, pointed out that WebMD has established an authoritative and professional medical knowledge base for patients, clinicians and other health professionals in the world. Tencent hopes to work with global partners such as WebMD to create a scientific and credible The Internet's healthy communication context provides the public with medical science at their fingertips.
Jeremy Schneider, senior vice president of WebMD's corporate development and global strategy, also said: "We are very happy to see Tencent, a leading Internet company with abundant resources and capabilities in China, who is willing to devote itself to the medical science field. WebMD also hopes to develop a strategy with Tencent. Cooperation, together to provide more authoritative and professional medical content for the general public in China."
Reliable medical science is lacking, and the public needs an authoritative information platform
In April this year, the State Council issued the "Opinions on Promoting the Development of "Internet + Medical Health"", emphasizing "Strengthening Internet + Medical Education and Popular Science Services", encouraging the establishment of a network science platform, providing accurate education on health science knowledge, and improving residents' self-health management. Ability and health literacy.
Professor Han Jisheng, a member of the Chinese Academy of Sciences, a famous Chinese physiologist and founder of Chinese pain medicine, pointed out that medical science is a powerful bridge linking doctors and the public, and is a powerful tool for helping the public health. Good health science must meet three conditions: First, there are medical personnel involved, writing articles that are scientific, interesting, and instructive; second, they must face the needs of the public, have directional and service value; It is necessary to have an authoritative platform for the public to easily obtain more credible information.
"Tencent's Wisdom Medical Information Platform will be based on the medical think tanks, people-oriented technology, and the deeply integrated Tencent Ecology." Zhang Meng introduced at the press conference that after Tencent and WebMD reached an exclusive content licensing cooperation, Tencent will Received a Chinese version of more than 60,000 medical science articles from WebMD.
At the same time, Penguin Medical Code has established cooperation with more than 800 domestic clinical medical experts and more than 40 top three hospitals to jointly build comprehensive, systematic and in-depth medical knowledge content.
In the future, with the platform of WeChat, QQ, Penguin media platform, QQ browser, combined with the accurate and intelligent recommendation of big data and AI, Tencent Wisdom Medical Information Platform will bring diversified medical information acquisition to a large number of users in an innovative digital way. Scenarios to improve the accessibility of trusted medical sciences and make authoritative content more accessible.
"Medical Enterprise Star" program started, Tencent brought together 100 popular science stars to build a smart medical information platform
In addition, Tencent also announced the launch of the “Medical Enterprise Star†program, which is based on the Penguin Medical Code. Based on the Tencent Wisdom Medical Information Platform, it gathers authoritative forces to form a national medical science matrix: academic authority leaders in various fields provide strategic consultants and form expert reviews. The committee, leading the major medical science project; selecting 100 young and middle-aged medical backbones in major disease fields, creating a "star" lineup of medical science, will also involve millions of first-line doctors to participate in the platform.
("Tencent Wisdom Medical Information Platform" Launching Ceremony)
"Popular work is the responsibility and obligation of doctors." Academician of the Chinese Academy of Engineering, Executive Dean of Beijing Tsinghua Chang Gung Hospital, famous expert in hepatobiliary and pancreatic surgery and liver transplantation Dong Jiahong said that for doctors, medical skills are the foundation, and a good doctor is created. Communication understanding is equally critical. Medical skills are more sophisticated. If the communication between doctors and patients is zero, the result is zero. When communication and understanding are done, it is equivalent to magnifying the role of the doctor and improving the efficiency of the doctor. Other assistive technologies and good publicity platforms can also help doctors improve their efficiency.
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