China's packaging machinery started late, and a complete industrial system has not been formed in 1990. After the 95th plan, China's packaging machinery has developed rapidly, with an average annual growth rate of 30%. After 2000, it still grows at a rate of about 20%. After more than 20 years of development, China's packaging machinery has become one of the top ten industries in the machinery industry. Both production and output have achieved remarkable results. The total output value of the national packaging industry has grown from less than 10 billion yuan in 1991 to more than 2 billion yuan today. Today, the domestic packaging industry provides packaging for several trillion yuan of industrial and agricultural products and hundreds of billions of dollars of food in the national economy. Has played an important role. Although the demand for packaging machinery in China is tending to slow down, due to the fact that the country has increased its support for “agriculture, rural areas and farmers†in recent years, it will inevitably bring vitality to the development of packaging machinery in China. According to the statistics. China's food and packaging machinery directly serves the food industry at a rate of more than 80%. It is estimated that the GDP growth rate of China's food packaging machinery will remain above 11% in 2000.
However, there are still many problems in China's packaging machinery manufacturing industry. First, there is a lack of macro regulation. Because of the low starting point of packaging machinery enterprises, "congenitally insufficient." And cross-sectoral, cross-industry. There are problems in overall planning and macro guidance. In the investment and development of new products, they often start to sneak up, blindly imitate, and appear low-level repetitive disorderly competition. Second, there is a lack of capital investment. This is also the commonality of the machinery industry, it is difficult to attract a large amount of capital investment, it is difficult to carry out a large number of technological transformation. Due to insufficient funds, the investment in research and development of enterprises accounts for less than 1% of the average sales. Can not be produced for generation. Develop a generation and study the generation. Because there is no technical reserve, the introduction of technology, digestion and absorption work is not effective, so that enterprises high-tech products lack market competitiveness. The third is the lack of professional and technical personnel. Because the current profit level of the packaging machinery industry is generally low, it is difficult to attract excellent technical talents, resulting in uneven talent teams, weak self-developed products and innovative capabilities, and even weak ability to digest and absorb similar foreign products. Similar to the Qingdao Songben Packaging Machinery Co., Ltd. independently developed and produced SG-3/SG-5 automatic three- or five-servo non-telephone box packaging machine, such products are almost rare. High-efficiency production, high-utilization of resources, energy-saving products, high-tech practicalization, and commercialization of scientific research results have become the development trend of packaging machinery in the world. This is also the development direction of China's packaging machinery industry. For China's packaging machinery manufacturers. You can't ask for the best, but you should seek the best. From the perspective of the development trend of international packaging machinery, China's packaging industry can only meet the needs of the development of the situation by relying on increasing capital investment and expanding the scale of production. China's packaging equipment production has entered a new era of adjusting product structure and improving development capabilities. Technology upgrading, product replacement, and strengthening management are still important issues for the development of the industry.
1. Strengthening the basic technology research, development, and utilization of successful experience in the development of packaging machinery enterprises in developed countries can be inspiration. The United States, Japan, Germany and Italy actively adopt new technologies in other fields (such as microelectronics, lasers, heat pipes, new materials, etc.) to create a new situation in packaging machinery. The development focus of packaging machinery basic technology in the 21st century is electromechanical integration technology, heat pipe technology, basic supporting technology, design technology, modular technology and manufacturing technology. Mechatronics technology and microcomputer application can improve the degree of packaging automation and reliability and intelligence: heat pipe technology can improve the sealing quality of packaging machinery; supporting electronic components, special pump and valve products, sensors, motors and electrical control in the basic supporting technology element. Develop a variety of online or offline inspection equipment; modular design technology and CAD/CAM technology. It can improve the material selection, processing equipment and process technology level of packaging machinery. Therefore, we should strengthen the research, development and utilization of basic technologies.
2. Adhere to technological innovation. Improve product quality and develop new varieties to establish operational mechanisms for technological innovation. Adopt a combination of production, learning and research. Actively create conditions to encourage research institutes to join the corporate group. Make enterprises gradually become the main body of industrial technology development and investment. Such as the United States packaging machinery industry and materials industry. Naturally gained strong capital backing. Our country can also try to learn from their successful experiences.
The successful experience of foreign packaging machinery shows that: enterprises invest in research and development, accounting for 10% of sales, enterprises are difficult to survive, accounting for 30% can barely maintain, only 70% can make products more competitive, and China The average level of investment in development and development of packaging machinery companies is less than 10%. Therefore, today, with the ever-changing technology, the increasingly fierce international competition, the extensive operation of expanding investment and expanding the scale will be eliminated, and the research funding should be increased in multiple channels and at multiple levels. Actively introduce talents and develop high-tech products that are produced and sold. For the key projects of packaging machinery, the state gives appropriate support to policies and funds to mobilize the enthusiasm of packaging machinery backbone enterprises to develop new products. Through the development process. Support a group of innovative packaging machinery backbone enterprises like Qingdao Songben Packaging Machinery Co., Ltd., and cultivate our own professional design team. Create brand-name products of packaging machinery with Chinese characteristics, and make China's packaging machinery industry into a healthy and orderly development track.
3. Adjust the structure of the export product. Exploring the international market Most of our exports are low-grade, low value-added or labor-intensive products. The imported products are large-scale complete sets of equipment and high-tech products. China should learn from Japan's development path: the process of introduction - digestion - development. Absorb the strengths of foreign countries. Accept foreign technology, cultivate the self-development ability of enterprises as soon as possible, develop packaging equipment with independent intellectual property rights, and explore the international market.
In the future, e-commerce is a better business method, and packaging specifications, bidding, design, contract signing, operation manuals, etc. can be automatically transferred. The powerful technology of the Internet can bring huge business opportunities to the global packaging machinery market. Core business can be completed through the network, improve after-sales service, shorten the turnover cycle, and obtain greater benefits from limited resources, so as to achieve the purpose of selling goods. The role of e-commerce in the marketing of packaging machinery is mainly reflected in: it is conducive to the development of the international market. Establish a 24-hour service and get customer feedback. The world has entered the information age, and competition has shown high speed, high intensity and all-round. The implementation of e-commerce is an inevitable trend in China and other countries' packaging machinery enterprises to explore the international market.
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