Release date: 2014-07-04
Lead: Many people in the industry believe that although the medical and health industry has a large market, the business model is not obvious because of the complexity of the system. In foreign countries, some mobile medical products already have a profit model, mainly for hospitals, doctors, pharmaceutical companies, insurance companies and consumers.
Economic Observer reporter Zhang Bin Mobile Medical, an industry that is considered to be full of business opportunities, the biggest problem that plagues the industry is that it is difficult to find a suitable business model.
However, this is not a problem in the eyes of Liao Jieyuan, the general manager of the registered network. Liao Jieyuan's understanding of the mobile medical model is, "First, what core value do you give patients? Second, how much patient trust you have gained. Grasping these two points must be profitable."
"In this case, if the trust of the hospital and the patient is obtained in the bit by bit service, the business model is not a problem." Liao Jieyuan said.
He explained that when a large amount of trust is formed to form a so-called large-scale trust, each patient has differentiated services, and at this time, any differentiated service can make money.
Mobile opportunity
It is also an accident that Liao Jieyuan entered the mobile medical industry.
“In 2009 and 2010, I took a child with more than 1 year old to see a doctor, from Fujian to Zhejiang, from Zhejiang to Shanghai, and I was transferred between hospitals. This gave me too deep feeling. I was doing it. IT, from the IT point of view, there are many things in the hospital process that I don't understand. I realized at the time that the application of IT and the Internet could provide huge room for improvement in medical care."
Mobile medical services provide medical services and information through the use of mobile communication technologies such as PDAs, mobile phones and satellite communications. For mobile Internet applications, medical-health APP applications based on mobile terminal systems such as Android and iOS are the main applications.
The experience of this medical experience, let Liao Jieyuan feel the deepest is the difficulty of registration. For patients visiting the country, there are only two ways to register, one to the hospital and the other to queue. Want to hang up the number through the queue, either queue in the middle of the night, or find the trafficker.
"At that time, I thought, if you put the registration program on the Internet and put it on mobile phones and other mobile terminals, it will not only facilitate the people, but also solve the management problems of hospital registration, which is not difficult to do technically." Liao Jieyuan said .
Soon, Liao Jieyuan found Fudan University, and similar trials have been made in Fudan University's hospitals. “The leaders of Fudan University Hospital Management Company repeatedly asked me, did you think about it? I told him very firmly: I think about it.†Liao Jieyuan said that he entered this with a fearless attitude of a ignorant person. industry. Therefore, in 2010, the registration network was founded, mainly providing appointment registration services.
As the volume of services continues to rise, the company's operating costs are also rapidly increasing. “Because we have always insisted that registration is completely free. When the hospital has achieved more than 200 scales, our own hundreds of telephone service seats will soon be insufficient. Later, with the help and coordination of the health system, China Mobile Group Corporation supports our platform as a public service and provides us with more than 3,000 seats in the country.†Liao Jieyuan said.
Profit model
Although the registration appointment can be connected to the hospital business chain, the appointment registration is free, and the overall operating cost is not small. Many people are concerned about the profit model of the registered network.
Mobile medical entrepreneurs and investors are most concerned about the business model. Many people in the industry believe that although the medical health industry has a large market, the business model is not obvious because of the complexity of the system. In foreign countries, some mobile medical products already have a profit model, mainly for hospitals, doctors, pharmaceutical companies, insurance companies and consumers.
Liao Jieyuan said: "To tell the truth, before the user reached 15 million, I never considered making money. When the number of users exceeded 50 million and really began to explore the profit model, I suddenly found this to be a particularly simple matter. Can make money."
Liao Jieyuan actually made an effective analysis of the user's registration information and provided targeted follow-up services. This is also the main three profitable products of the registered network.
“The first is the health management package. After a patient has seen the disease, we will know what needs he has and then recommend a service package. If there is a pregnant user, we know her child is about a few weeks. In this way, we will tell her what needs to be paid attention to in the diet, what should be done to check, we have a full-time doctor in the background to provide her advice, and will also open a webinar on a regular basis, which will charge an annual fee, high or low. Now the insurance company We have already regarded our service as an important part of the differentiated competition with other insurance companies." Liao Jieyuan said.
In fact, this is a health management service package for the personalized needs of post-diagnosis patients. This service package is packaged into their products for sale through the built-in of operators, service providers, insurance companies and terminal manufacturers.
Liao Jieyuan's second profitable product is the medical service in the clinic. This part provides high-end services. According to the patient's past cases, he helped him find the right experts, provided medical treatment arrangements, air tickets, accommodation, transportation, etc., and went to the hospital to receive special personnel.
“The third is the introduction of services after diagnosis, such as the demand for dispensing, the demand for healthy consumption, and the demand for health services. According to the needs, we can match the best services and suppliers in the business chain to patients. These institutions will also provide corresponding Fees. Now there is an online sales pharmacy chain pharmacy - Sinopharm Group has found the registration network docking, and jointly for the patients in the field." Liao Jieyuan said.
Liao Jieyuan believes that registered users can have such a large number of users. The first reason is that they are all free. The second is that the success rate of appointment registration is higher.
"The real mobile medical first is to open up the hospital, the doctor and the patient, and let the resources and information flow effectively. The second is to effectively connect with the offline doctor resources." Liao Jieyuan said.
Source: Economic Observer
Eye Massage,Best Eye Massager,Eye Care Massager,Eye Roller Massager
Shenzhen Jie Zhong Lian Investment Co., Ltd. , https://www.szmeizonscares.com