The development of Internet technology and the advent of the era of big data have provided new tools and models for the rise of consumer finance. Through the scene of financial life, consumer finance investment and wealth management has entered people's various life scenes, and everything is available.
In the “Guiding Opinions on Strengthening Financial Support for New Consumption Sectors†issued by the Central Bank and the China Banking Regulatory Commission, it is required to accelerate the promotion of consumer credit management models and product innovations to promote the development of new consumer finance and meet the financial needs of key areas of new consumption. The consumer service thinking with the "Internet +" era has gradually become a major theme of today, and various financial institutions and mutual gold platforms have been testing the water and competing for layout. The ant flower buds have even advocated that this year will vigorously develop consumer finance in the medical field.
Unlike ant flower buds, late-developing doctors are working hard to build medical consumption scenarios, and continue to explore the vertical segmentation in the fields of Internet + medical services, medical insurance, medical financial products, medical data, etc., covering consumer finance in medical scenarios. Provide medical financial services, fit the doctor-patient management system developed by doctors, and use big data and practical cases to solve the medical financial problems encountered by patients.
In the eyes of analysts, the contextualized financial needs have a longer life cycle and user stickiness. Therefore, the focus of the future of Internet consumer finance is the scene layout. Previously, ant flower buds relied more on the Ali-based e-commerce platform, and relied on the dependence on the e-commerce platform. Covering the offline scene became an inevitable trend in the future.
As one of the earliest mutual financial enterprises entering the consumer finance field in China, the late-developing doctors began to arrange medical consumer finance as early as 2015, and regarded it as a key development area. At present, the latecomer doctors have reached strategic cooperation with a number of vertical giants, in-depth layout of medical scene solutions, providing patients with medical insurance, medical expenses, and instalment services.
Mr. Tang Wu, the founder of the late-developing doctor, said that since the construction of China's credit system is not yet sound, only financial integration into the consumption scene, combined with real transactions to promote consumption, can make Internet financial services more secure. In other words, scenario-based consumer financial services are more vital.
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