Mobile medical care is mostly cut from the edge of medical pain points, and the core problem is not solved.
Around 2011, registration, light consultation, chronic disease management and doctors' social cuts into Internet medicine seem to be very good, but they are not the direct pain points of the medical industry . These services and functions are optional for doctors and patients. . The real pain point is the weakness of basic medical care. The country does not have a comprehensive and basic medical system that the people can trust. Almost all mobile medical companies are starting from the edge of this demand, and the results will not be so fast. Why is there no vigorous mobile medical care in Taiwan, Hong Kong? Because they are convenient to see a doctor, they have established a relatively complete basic medical and insurance payment system.
Why are they not paying for the drug companies and insurance companies that are highly anticipated?
Pharmaceutical companies need clinical data, deep patient community, and assistance with doctors (hospitals).
Most of mobile medical services provide limited, fragmented non-clinical data; mobile medical companies are busy expanding and understanding of medical care has led to the intensive patient community did not care; its relationship with hospitals and doctors is only very shallow, It has no match with the friends and interests of the medical representatives for many years and the accumulation of doctors. So, which pharmaceutical companies will spend a lot of money to cooperate with mobile medical care? Pharmaceutical companies actually have demand, but mobile medical companies are still not satisfied, and there may be cooperation and time in the future.
For insurance, first think about a problem: the medical chain giant has accumulated more than a decade of complete medical test data, why is the insurance company still not paying? And mobile medical companies have accumulated less than five years of patient behavior data, so what should insurance companies pay?
At present, Internet companies and insurance companies also have exploration and cooperation. There are two main forms: one is the basic data equivalent to insurance companies purchasing Internet medical users, and the other is that insurance companies develop new types of insurance for Internet medical design medical service products. The development of these two types is not big and does not last. The customer's basic data is sold at a low price and has certain legal risks. The medical services of Internet medical companies are exploratory products. The core of their own is traffic, and they are transferred to do services. The possibility of doing it is very small.
In short, insurance and pharmaceutical companies still have demand for Internet medical treatment, and will gradually pay for it, but it will take time! When insurance companies and pharmaceutical companies can start paying, that is when mobile health is successful. It’s just that time doesn’t know how long it will take, and how many mobile medical companies can get there that day.
In a sense, mobile medical care is not a false proposition. It just comes too fast and too early. The state, insurance, pharmaceutical companies and the public are still not used to it. Real mobile medical treatment may just begin.
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