Recently, James B., Industry Strategy Director, Medical Devices and Pharmaceuticals, Siemens PLM Software Thompson was interviewed by e-works reporters in Shanghai. In this interview, James explains some of the challenges that medical device manufacturers are currently facing, introducing Siemens PLM Software's solutions and expectations for China's medical device manufacturing market.
James B., Industry Strategy Director, Medical Devices and Pharmaceuticals, Siemens PLM Software Thompson
This is the first time that Mr. James has come to China. His main purpose here is to convey the positioning of Siemens PLM Software solutions to China's medical device and pharmaceutical industry.
First, the challenges facing customers in the future
James believes that changes in population structure and industry environment pose challenges to the future development of medical devices and pharmaceutical companies. These challenges present four trends.
1. The aging of the population makes chronic diseases show an upward trend
In recent years, the aging population has gradually entered more and more countries, not only in western developed countries, but also in some developing countries in Africa and Asia. According to the experience of Western countries, with the aging of the population, the incidence of some chronic diseases represented by diabetes will also increase, but for developing countries, not every patient has enough spending power. Purchase and use products and services developed for these chronic diseases.
2. Globalization trend
Changes in demographics are also one of the reasons for the globalization of companies. Currently, more and more companies have established R&D centers or factories around the world to manufacture and produce products for the treatment of chronic diseases.
3. Outcome Economics - Results-oriented economic considerations
Outcome Economics first appeared in the United States and some Western European countries, meaning that the government and insurance companies no longer reimburse all medical expenses, but instead take a fixed amount of insurance business payments instead. In this case, the hospital and the doctor must ensure that the patient can be provided with a good medical service at one time or more efficiently, so as to avoid the patient's increased medical expenses. This is also a challenge for medical device manufacturers because they must ensure that their products are cost effective and effective to help hospitals and doctors effectively provide treatment.
4. More and more electronic technologies and software are used in medical equipment
Taking the development of mobile phones as an example, at present, the electronic technology and software used in medical equipment are showing a rapid growth trend, on the one hand, providing more possibilities for treatment solutions, on the other hand, these applications may also cause medical devices. Some quality issues.
In the United States, for example, research data shows that in the past six years, some new or improved medical devices have been put into use every year, and patients have experienced significant adverse events such as injuries or deaths caused by the use of these medical devices. The growth trend, meanwhile, the overall probability of product recalls due to product issues has also increased by 50%. Faced with such high risks and quality problems, the entire industry may face growth and loss of profit opportunities, and the company is also facing damage to its brand image.
In this regard, James said that the entire industry must be changed, for medical device manufacturers, Siemens digital enterprise solutions, is a way to bring changes to these manufacturers.
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